Monday night saw me fortunate enough to have a jolly at the CIPR awards, where we were shortlisted for agency of the year. (Blue Rubicon won the category).
It was pretty good fun, and there were a lot of people from right across the industry there. Great, I thought, there’s probably loads of people here whose views on the winners and night itself I’ll be able to catch up with online. Tuesday came and went, and nothing really appeared. Maybe it is the hangovers I thought, I’ll have another look Wednesday night. Yet still there’s next to nothing.
Why? (I appreciate I’m only just blogging about it now, but I’m pretty convinced we’re not all involved in some giant social media stand-off). Does it reflect a lack of interest in the CIPR awards generally, or just a lack of relevance for the more digital-minded section of the PR community who are likely to be blogging? If it’s the latter, then the CIPR awards are at least gamely trying to engage us with social media campaign of the year etc.
I’m never quite sure how I feel about the CIPR generally. I’m not a member, but have been to events there etc, and do feel it is important for us to have a coherent voice as an industry. I’m also acutely aware that you can’t stand on the sidelines, not getting involved, and complain about how things proceed. So I don’t.