Archive for the 'Blog Monitoring' Category

A cautionary PR tale from the digital frontier…

October 4, 2007

Just remember, when you do anything online, it is never anonymous. even when you’re pretending to be someone else.

The Fake Steve Jobs blog [FSJ], a hilarious satirical blog on Apple’s leader, recently ripped apart the ‘One laptop per child’ [OLPC] leaders and projects. OLPC  News followed up with an article  agreeing ith the thrust of FSJ’s comments [largely that the OLPC project was deeply unrealistic].

Cue some surprise when the comments are joined by FSJ, attacking the author of OLPC News. Following some IP searches, the attack turned out to have been written by someone from OLPC’s PR agency.

Tut tut. Bad enough not being transparent in blog comments, let alone pretending to be someone else entirely. There’s only so many times you can say it, but transparency really is key. Unless you want to be the AE/AM putting your hand up and ‘fessing up to a very public embarrassment for your agency.

[I’ve been a bit Apple-orienttated with this week’s posts…can you tell I’ve just got a new macbook?!]

The Corporation strikes back

May 7, 2007

 

Recently launched, www.newscounter.com is an ‘impartial’ web-based right to reply service for organisations and individuals who have been misrepresented in the media. Using Tesco as a customer case study the site claims to ‘tell both sides of the story’ and ‘help organisations manage the situation if they find themselves the subject of multiple blogs.’

Blog monitoring is becoming an increasingly popular service in the world of PR with more and more clients wanting as much emphasis placed on what is being said about their products in the blogsophere as traditional broadcast and print media

 

But, is it really worth it? Does forking out thousands of pounds to a ‘monitoring agency’ really replace the need for PR consultants to know their trades? Why pay outside agencies for a job that you can do yourself on bloglines?

 

I like the idea of having a central place to post rebuttals, but it does strike me as rather a backward process. If a company spends time thinking through a PR plan, engaging its stakeholders and really understanding the space it operates in, why does it need to have a ‘reactive blog strategy’, unless, of course, it truly has got something to hide?