PR degree or not, one thing the industry can universally agree upon is that your usefulness (and therefore pay packet) depends heavily on who you know, where you met them and whether they can help you. Networking has been for far too long solely focused on journalist ‘schmoozing’. Although knowledge of who writes the relevant columns for your client is essential, graduates coming into the industry can hardly be expected to pitch up to the various business editors on the national newspapers and get the cheque book out!
More than anything they don’t have the time to waste, and neither do you – Those media lists won’t build themselves!
When we were setting up the PR and Communications Network on Facebook we wanted to quash the stereotype that all PR’s were after an airkissing night out, something we apparently share with – http://www.prdarlings.com/. I’m unconvinced about the offer of a free tee-shirt, however! We don’t offer free items of clothing, we can’t promise love [although some of us live in hope!]…. But we’d love to see you at the PR and Comms drinks at Bar Polski on May 17th.