For a PR to blog, or not to blog?

February 1, 2009

It’s a tricky one. I’m sure, as readers of this blg, you’re all superstars of the industry. As such you’re working with awesome brands and organisations, and have no doubt you could be called upon by any other awesome brand, at any point in the short-to-medium future.

Great. Let’s look at the other side of the equation. As a PR you know that for a blog to work you need compelling, personal and regular content. You also knwo that 15% of all conversations are about brands (made up stat based on somethig I recently read). So, 15% of all your posts will be about brands, good or bad.

So does this possibility of imminent work with any given brand mean you shouldn’t blog about brands full stop? Yes, I know the theory “they’d respect your well-thought out criticism and appreciate they were buying indpendent advice”. But in practice the world doesn’t work that way.

So, do we need to change the way we think about how, as PRs, we express our thoughts on brands? Does it need to become a matter of conscience that you can freely express opinion, in the same way as political views are held separate to your ability or suitability as a professional? After all, holding strong (personal) Tory or Labour views wouldn’t affect your ability, and it wouldn’t be deemed appropriate to object to them.

Or should we just accept it’s tough to blog when you work in PR, and handle the need to watch your step?


One Response to “For a PR to blog, or not to blog?”

  1. Emily Says:

    PR people should blog if they expect to be able to successfully empathise and understand any PR campaign which involves blogs.

    However I think the majority of PR people’s blogs fail for being about PR. Contraversial comment I know 😉

    You can tell the PR blogs where there is a genuine passion (DrewB for instance) and those where its just someone’s job.

    I always encourage wanna be PR bloggers to blog about the thing they care the most about – football, shoes, funny online video content. That way we truly engage with communities beyond our own already incestual PR world and get a better picture of what people are doing out there.

    And blogging about brands? If you censor yourself your readers will pick up on it and it will become tiresome. I work in a specialist market (tech) so its less of an issue for me, but my rule is to always declare a bias when there is one, and never say something I wouldn’t say to anyone in the world’s face.

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