I’ve always avoided blogging about blogging here. Not least because it isn’t usually very interesting, but also because we didn’t exactly start this blog ‘to blog, so much as to expand upon the conversations and issues which were arising within the Facebook group which spawned this.
However, PR can’t ignore social media [much as some would like to try], and so perhaps the time has come for this blog to bite the hand which feeds it. So to speak.
I’m not going to excitedly proclaim ‘blogs have peaked-hurrah-I knew it was all a passing phase’ as someone excitedly assailed me with recently. I’m not going to claim you should all write blogs, rather than just lurking around reading us, with your only shadowy trace being an IP address. Most of you shouldn’t, wouldn’t, and in some cases quite possibly couldn’t.
No-one is defined by the act of blogging, however much they try. Indeed only some people are suited to doing so. usually the very confident, or the deeply insecure who couldn’t usually articulate their thoughts in real life. It’s a theme Hugh Macleod [of Gaping Void fame] has been addressing recently, as he appears to be re-appraising his activities and pl,atforms. I’m a big fan of Hugh’s, and he doesn’t buy into his own celebrity and celebrate his own status in quite the way some of his contemporary ‘a-listers’ do. He is honest enough to note, and enthuse about the current momentum away from blogging, towards Facebook.
His observation that blogging is essentially another form of the traditional capacity to broadcast, is astute when we apply it to our own experience with the PR and Comms Network. Sure we get lots of readers here [relatively speaking-we have niche potential audience], but people are far more inclined to actively participate on the Facebook group. There are many who would run a mile before posting a comment here [even though they could so anonymously], but will send us messages on Facebook about activities we have going on, or posts which have appeared. Individuals will post up on the group wall, but not do the same here. And as Hugh notes, many people just feel more at home inside the sandbox of Facebook, because it is where their existing ‘real-world’ network is. Simply in electronic form.
And that’s great as far as we’re concerned. We need to blog, in the sense it is the appropriate way to explore issues like these. It is where other bods hitting out on extended themes like this pursue their conversations. See Simon, Ed or Stephen for probably our three favourites, although David gets the interest up too. But if it comes to sharing your quicker, more direct and personal moments, I’m going to point you in the direction of Twitter and Facebook, not encourage you to blog.
Blogging doesn’t make you a great person, or supremely interesting. But it does help develop conversations [wherever they are pursued; in flesh, FB, or blog comments].