I really do like a good bag of Skittles. I’m also a fan of other people telling me about brands, not brands themselves.
So I’ve liked Skittles recent efforts. (In case you missed it, they’re rotating thier homepage around various social media properties. Currently they’re on thier wikipedia entry). Thing is, it’s a really good stunt on their part, and rightly they’ve picked up the digital column inches. It’d be really brave for a start-up to do though. Get your early customers to shape your story. Literally. After all, if you’re going to be a success, they’ll be your biggest advocates. True, the white spaces could get frightening at first, but they’ll fill. And evolve in the process.