Archive for the 'Social Media' Category

Taste the start-up rainbow

March 10, 2009

I really do like a good bag of Skittles. I’m also a fan of other people telling me about brands, not brands themselves.

So I’ve liked Skittles recent efforts. (In case you missed it, they’re rotating thier homepage around various social media properties. Currently they’re on thier wikipedia entry). Thing is, it’s a really good stunt on their part, and rightly they’ve picked up the digital column inches. It’d be really brave for a start-up to do though. Get your early customers to shape your story. Literally. After all, if you’re going to be a success, they’ll be your biggest advocates. True, the white spaces could get frightening at first, but they’ll fill. And evolve in the process.


PR Week social media podcast

August 28, 2008

So, can’t hear enough of my thoughts on PR and social media on this blog? Thought not (ahem).

Check out what I’ve got to say on why social media matters to PR, how you can go about monitoring online buzz, and where PRs can really add value.


Social media: the death of print?

March 12, 2008

I think we all knew the answer to the question before we turned up [extinction no, contraction yes], but some interesting conversation nonetheless. Held at the Charlotte Street Hotel, various social media ‘gurus’ gathered to discuss the impact of social media on traditional media.

It was interesting to see others picking up on the grey area of financial PR and blogs. The last frontier for social media, I’d suggest.

Thoughts from others here, here, here.

Charlotte St Hotel is a good venue for this sort of thing BTW, for those on the hunt.