iPhone, therefore I am?

September 14, 2008

About a year or so ago the iPhone was launched with great fanfare – we were told that this would be the invention to finally topple sliced bread as man’s greatest accomplishment. Weeks and months passed and I didn’t see anyone using them and Apple had to admit that the launch was a complete flop.

Now, with a revised price scheme, technical faults ironed out and a high profile court case, the iPhone has been reinvigorated and there is suddenly a distinct lack of BlackBerries on Britain’s trains, tubes and buses.

I don’t have an iPhone, but did have a BlackBerry which I loved to bits. Given its branding and thus the loyalty it has with its users, are BlackBerries in an unassailable position as a PR’s number one gadget or does the iPhone really represent a threat?

Were you to ask 10 random PRs 6 months ago what they had, a BlackBerry or an iPhone, I would guess that 9 would say a BlackBerry. I wonder, if I were to take that poll now, would the results be the same?

A successful marketing, advertising and PR campaign, or is it a case that the iPhone is suddenly living up to its pedigree?

James G

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One Response to “iPhone, therefore I am?”


  1. As a new IPhoner, having held out for 3G etc, I can honestly sa it’s awesome. My Blackberry now appears about as functional as it’s fruit namesake.


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