We put our heads together here at the PR and Comms Network. Then nothing happened, so we spoke to some people, and here it is; the not-so definitive, more than slightly tongue-in-cheek list of the 10 things no-one ever lets on about working in PR. If you think we’ve missed something out dive into the comments. ..
1] Publicity isn’t just something you aim at for clients. It’s a philosophy you live by. And that applies to your own internal PR as much as any client.
2] The glory is never yours. It’s the spokesperson’s, the client’s, the agency’s, the account director’s… then it might be yours. If there’s any left over.
3] Playing on Facebook and blogs would prove useful in the end. Yep, digital is the future, just in case you’d been allowed to forget.
4] You should like living in London. Otherwise your job prospects might be somewhat reduced.
5] Wacky creativity? Indulged with lip service. Outstanding personal organisation? Rewarded with advancement.
6] Whatever it is you thought ‘my God I couldn’t bear to work in that sector’ ;that’s what you’ll end up working on. It’s sod’s law, but true. Hate finance? Hello city calendar work. Technophobe? Welcome to consumer-tech PR.
7] Accountants and Lawyers look down upon your profession. How this reversal of fortune from your previous scorn for their boring jobs occurred is not at all evident.
8] No-one will actually understand what your job involves, achieves, or demands. Quite possibly you never will yourself..
9] Actually the boys aren’t all gay, the girls aren’t all pretty, and virtually no-one is glamorous. Disappointing for many.
10] Why can’t people understand that your industry is not a verb? ‘To PR’ never appeared in any dictionary I possessed.