PR sex stories

December 3, 2008

There must be something in the PR air the last few weeks. The industry has gone sex-mad.

Sunday saw Bradley University, Illnois revealing the UK is “on top” in the casual sex league. (great punning from the S Times)

Monday saw Ocado reporting condom sales up 60%, and Terence Higgins trust with a report claiming sex is at the top of our leiasure time activity list. Interestingly the effectiveness of Ocado’s story in providing ROI is debatable; only a small uplift in search traffic for them, which is an important consideration as an online retailer.

Today sees Durex also claiming sales are up 10%.

Everyone is attributing it to the credit crunch leading to more nights in for couples. Personally I’m putting it down to the fact a) sex sells newspapers, and b) it is a great opportunity for journalists to use perenennial classic phrase “sexpert XXX said…”

Perhaps we’ll start ‘PR sex-watch’ on the blog. Or maybe not. I might be washing my hair instead.

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