Media relations dream? Box ticked.

October 25, 2008

The hands get sweaty, the heart beats faster, you check the armpits for visible perspiration. Take a swig of coffee. Recite your opening line under your breath for the hundredth time. And then…

We’ve all been there. No- not asking girls out- but selling in a story to that one media outlet you’ve always dreamt of.

For some it’s the FT. And yeah, it’s kind of cool when you engage the brainiest journos around (the pink just edges out the Economist for cool points, if not difficulty). Others might pick the Daily Mail; barometer of Britain ‘n’ all that. Maybe you’re all Google generation and actually your thrill is hitting the front page of Digg after pitching an ‘a lister’. (Although the immediacy of the thrill is less than trad media relations IMHO).

Well for me, a dream was realised this week, when I pitched Blue Peter. Yep, 50 years to the good, kids classic, staple of the British media landscape, birthplace of careers, and shaper of what little artistic and gardening talent I possess. It wasn’t just me that was excited either. Colleagues nearby sat listening in breathless anticipation. For those minutes I was like Ronaldo at Old Trafford, Nadal at Wimbeldon, Schumacher at Magny Cours, Armstrong at Alpe D’Huez… Well, anyway you get the general idea and level of hysteria I felt (even if I may be exaggerating my colleague’s animation).

God, just imagine what I’ll be like when (fingers crossed etc) the item airs. Knowing you contributed to the shape of even a minute of Blue Peter and did the day job helping clients? That’s BIG. At least for me (TM Media Geek ’08).

Feel free to share your ‘I can’t believe I got to sell in to….’ type stories.

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2 Responses to “Media relations dream? Box ticked.”


  1. Congratulations.

    I have many wise cracks about Blue Peter badges right now. Also, did they ask you for a release and did you say “here’s one I made earlier”?

    While I was still at uni I got front page of the Daily Star and further coverage in the Mail and Telegraph. Great feeling and especially satisfying given I did it from my old work-horse computer in my bedroom.

  2. Emily Says:

    You perfectly capture the buzz we all get – nice one.

    Actually its that buzz that keeps us in our jobs no matter how hard we have to work. I believe we are addicts to that buzz.

    I don’t get to do much media work these days – I spend most of my time coordinating people and writing stuff, but it makes those pitches all the more fun.


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