Easter PR calendar hooks

March 20, 2008

Two positive pearls from the fine art of PR calendar hookery today. Which appear to have been received with  amusment by ever-cynical journos..First the Times,  covering the Philipine governmnet release, cleverly hitting upon the fact Jesus was indeed crucified, to push a story promoting tetanus jabs…See below for an excerpt. Thanks to my colleague Dan for spotting,

Secondly, RAC/Aviva with FT Alphaville picking up their regular bank holiday travel choas story, which this year has alighted on the credit crunch as an exacerbating factor. Well worth a read for some very funny journalism.

If you’re going to be crucified get a tetanus jabJoanna Sugden

Of all the health risks associated with being crucified tetanus infection is not the first that springs to mind. But the Filipino government has issued a health warning to devotees who re-enact the Crucifixion every Good Friday advising them to get a Tetanus jab before being nailed to the cross. In a move aimed at cure rather than prevention the Department of Health has strongly advised devout Catholics to get a vaccination before taking part in crucifixion ceremonies to prevent infection. ..

If you’re going to be crucified get a tetanus jab Joanna Sugden – Of all the health risks associated with being crucified tetanus infection is not the first that springs to mind. But the Filipino government has issued a health warning to devotees who re-enact the Crucifixion every Good Friday advising them to get a Tetanus jab before being nailed to the cross.

In a move aimed at cure rather than prevention the Department of Health has strongly advised devout Catholics to get a vaccination before taking part in crucifixion ceremonies to prevent infection. ..

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