Fit, or not too fit?

October 4, 2007

Ever had a journo ask ‘is the case study/profile photogenic?’

Ever felt like you’re a bit under-dressed/not quite cool enough next to your colleague?

If you answered no to both of these you must be a] deeply fashionable, and b] not work in PR,

We all know image matters, and if you don’t, perhaps it is time to re-consider your career propects?! This research discussed on FT Alphaville highlights the link between earnings and physical attractiveness. Does this stand up for PR too? [I’m thinking more corporate/consumer than fashion/beauty, where the answer is less straightforward. ]

The game isn’t up for the aesthetically challenged amongst us, however. Grooming can help bring in the bigger bonuses too. Which reminds me to try and remember where the iron is some time soon…

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