Financial PR

September 26, 2007

We haven’t previously delved too much into the world of financial PR. Sometimes it can appear a bit murky [or just pink if you happen to sit near the in-tray of a finance-minded PRO buddy]. But it can actually be interesting- bear with me- and there is more overlap with corporate/new media practioners than you might at first think. For example, see the really interesting piece on DealBook about VC’s and benefits of blogging.

Blogging VCs seem to be doing pretty well- in a sector which has never exactly been known for openess of practice. Is this a trend we’ll be seeing develop in other areas of financial PR? The answer to private equity’s reputation problem?

It certainly makes sense when you consider the reputation issues; a lack of transparency, uncertainty about what they actually do, and impersonality. Blogginng could offer an outlet for explanation of the benefits PE can bring to companies and employees, whilst putting forward a human face for the industry.

Perhaps new BVCA spokesperson Simon Walker should be considering it…

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3 Responses to “Financial PR”

  1. Jimmisav Says:

    Whilst blogs have become more common with CEOs, Chairmen, CFOs and all that, I’m pretty sure these kind of things will never become the bread and butter of a financial PR.

    Looking at decimal points at 1am on the eve of a set of results doesn’t really allow for any time to be more creative than a hi, instead of a traditional hello.

    I do not miss it.

    Also, just ask Wal Mart about the problems they’ve had with blogs


  2. Totally agree- will never be bread and butter, but quite possibly a good option for organisations with high-profile leaders, or organisations [like the BVCA], who struggle to get a fair hearing.

    After all, if blendtec can use social media to such good effect for blenders [sales up 5x] then finance should be a doddle o socialise!

    As for Walmart, doubt there are many [however blog-phobic] left unawares after PR Week’s article last fri.

  3. bm Says:

    I think that the major problem with this might be the fact that financial pr works within different constraints than the rest of pr, and has to be incredibly aware of ‘market sensitive’ information. If anyone within a publicly listed company wrote a business blog, and revealed that they were doing well, were ahead of market expectations etc, then this would be seen as revealing market sensitive information before letting the shareholders know. i can just imagine an Account Exec, charged with the upkeep of the blog, using a slightly upbeat or downbeat tone, and there being some kind of market scramble.

    Its a difficult one. I left the sector, much like Jimmisav, because there was absolutely no room for creativity. This is partly because it reflects the staid nature of much of the city, but because any pr moves do not just have reputation implications, but can reflect in the share price, and a measurable impact that can be worth millions of pounds of other peoples money. A times like that, it can seem best to stick to the safe, ‘tried and tested’ financial pr calendar-based actvities.


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