Starting out like a PRO

August 22, 2007

As plenty of eager grads gear up for their impending start dates, some timely comments from two of the UK’s big PR hitters.

David Brain noted his surprise at young PROs attitude towards their careers this week. Colin Byrne added his thoughts on young PR’s, having been prompted by the annual exam results fuss.

It seems both are in agreement about some aspects of what constitutes a good PRO- enthusiasm and willingness to learn. Where they appear to differ, however, is over specific knowledge. Whilst David advocates breadth and flexibility, Colin highlughts specific sectoral knowledge. Not neccessarily contradictory points, as the two are not mutually exclusive, but interesting to note the difference in emphasis nonetheless.

On this occasion, however, I’m going to give the closing words to a pretty big hitter of his time; Aristotle.

“All paid jobs absorb and degrade the mind”

Well quite.


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